# identity.md

## Organization Overview
- **Company Name:** Loom & Co
- **Mission:** To create one-of-a-kind, hand-knotted rugs using high-quality, custom-dyed wool, crafted by generational artisans. Loom & Co believes rugs are the foundation of living spaces, serving as the first impression and a core element of design.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Details forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** The company includes Founders, Directors, and Designers, dedicated to their craft. Specific profiles are details forthcoming. For more information, visit [Meet The Loom and Company Team](https://loomandco.com/pages/our-team).
- **Team Structure and Departments:** Composed of Founders, Directors, and Designers, focusing on the creation and distribution of unique rugs. For more details, see [Our Team](https://loomandco.com/pages/our-team).
- **Company Culture and Values:** A culture rooted in artisanal craftsmanship, quality, and the belief in rugs as foundational elements of design and living spaces. Values include uniqueness, artistry, and generational expertise. Learn more on our [About Us](https://loomandco.com/pages/about-us) page.

## Operations & Structure
- **Business Model and Operational Approach:** Focuses on the production and sale of hand-knotted, one-of-a-kind rugs. Each rug is crafted by generational artisans using high-quality, custom-dyed wool, emphasizing unique artistry and traditional methods.
- **Location(s) and Geographic Presence:** Details forthcoming.
- **Key Partnerships and Affiliations:** Details forthcoming.